Magazines: Tatler CSP case study
1) Look at the Tatler Media Pack . Go to page 2 : how does the editor introduce the magazine? The editor is giving info to the people who are gonna read tatler and giving names to the people who created it. 2) Now go to page 4 of the Media Pack. Focus on the print magazine ( NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? TATLER Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% 3) Look at page 6 . What do Tatler readers think about fashion? How much do they spend? The like fashion and the spend so much money on the magazines 4) Go to page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the...