Fardien Media

  1) Who are the potential target audienc es for Marcus Rashford's online content? Try and cover both   demographics and psychographics . The potential target audience for Marcus Rashfords is people who are looking to become someone like him. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He is mostly active which means he wants his fans to see his success or life about him. 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?  he shows people all the success and achievement that he is gaining from from doing all of this good causes. 4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link  three  tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fash

  Language 1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.  Website conventions: logo/brand identity and central images Social media key conventions: bio and profile image 2) How does his website promote the Marcus Rashford brand? He shows what he does and has lots of information about his website. 3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes? You see the images and videos of his career 4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least  three  examples of different posts / images / design from his social media.  -he uses football to show about what he does -His website is filled with lots of things he does -He show his personal life and accomplishments   5) How does Marcus Rashford's online presence use gen

Read   this article in The Week magazine on the rise of social media influencers   and answer the following questions: 1) What years did YouTube, Twitter and Instagram launch? YouTube : February 14, 2005 Twitter : March 21, 2006 Instagram : 6 October 2010 2) What is the definition of an influencer? Someone who has been influenced into something. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. IShowSpeed and he got 15.8 subscribers. 4) How big is the influencer industry according to the article? Is really big as it Employs 50 million people a year. 5) What are the problems associated with being an influencer? You are scared that you might lose visibility ans so you have to upload  things people like. 6) Why is it suggested that audiences actually like being sold products by influencers? They do that because the the influencer and the audience have a connection and so they ha