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Showing posts from June, 2022

OMO advert: blog tasks

  1) What year was the advert produced? The advert was produced in the 1955 2) How were women represented in most adverts in the 1950s? Women were represented as housewives or mothers 3) What typography can be found in the advert and what connotations might this have?  The typography found in  the this advert is sang serif morden so they make the new product exciting .                               4) What does the costume, make-up and placement of the model (mise-en-scene) suggest about women's role in society in 1955? The women had to be beatiful in a certain way and had to look like they are house wives or mothers. 5) Why is a picture of the product added to the bottom right of the advert? They did that so they show the product to the auidence and so they can recognise it. 6) What are the connotations of the chosen colours in this advert - red, white and blue? This advert was mostly for uk ...

Advertising and Marketing: Key conventions

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1) What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. Pictures  of the product (Maltesers) to remind us of the type of product it is. The image also reinforces the word ‘lighter’ as the chocolates dance and jump off the floor.  The  Logo  is bright and large in the centre of the advert. The word ‘malt’ relates to the flavours used and ‘tesers’ is a play on the word ‘tease’ which ties in with the playful, light ethos.  The  Background  features the heavy use of red. It is bright and eye-catching with connotations of love. This makes the consumer recognise the brand colour and makes them think they love the product, or may gift it to someone they love.  The  Slogan  at the bottom is clearly visible and stands out ...

Magazines: Heat CSP case study

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. a truly unique, quality experience and it has so much experience 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? heat readers are always in the know and give them a conversation 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? -things to watch -let you upcoming movies -books 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.  There are many  platforms that people can follow them Media language 1) How many of the 12 magazine cover key conventions feature on this edition of Heat? List them with specific reference to the convention on the CSP edition of Heat. there ma...

typography

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