Industries: Ownership and control

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1) What is vertical integration? What are the benefits of vertical integration for media companies?
Vertical   integration: is when one conglomerate owns different companies in the same chain of production 
Reduce costs across different parts of its production process.

2) What is horizontal integration? What are the benefits of horizontal integration for media companies?
horizontal integration: is when one company buys other companies at the same level of distribution
increasing market share  reducing competition, and creating economies of scale

3)synergy: is when a company creates a brand that can be used across different media products and platforms.

4)Nike comes in different media products like twitter ,facebook ,instagram

5.
-marvel
-ABC
-ESPN(80%)
-Lucasfilm
-Touchstone pictures







































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