Blog tasks: Daily Mirror - Audience and Industries

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Audience


1) What is the Daily Mirror's audience? List the key statistics here.

  • -Age: Almost half the audience is aged 65+.
  • -Social Class: Mainly in C1, C2, DE social classes.
  • -Psycho graphic Groups: Likely to be in the Struggle, Resigned, or Mainstream groups.

2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?

-The stories on the CSP pages likely appeal to the Daily Mirror audience due to their focus on issues relevant to older individuals and those in lower social classes. These stories might align with the values and interests of the Mirror's target demographic.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

  • -Surveillance: Readers seek information about the world, news, opinions, gossip, and scandal.
  • -Diversion/Entertainment: Entertainment is a primary reason, with opinions, cartoons, and crosswords providing enjoyment.

  • -Personal Identity: The Mirror's readership may identify with the values presented, reinforcing their own beliefs.

4) Why are print newspapers generally read by older audiences?

  • -Traditional newspapers are associated with older audiences because they were the primary source of information before the rise of the internet.
  • -Older individuals may have established the habit of reading print newspapers and may find comfort in the physical format.

5) How is the inside-page story on our CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

  • -Text: Likely to be straightforward, focusing on immediacy and clarity.
  • -Images: Selection of images may include culturally familiar scenes or well-known personalities, aligning with the Mirror's audience preferences.


Industries

1) What company owns the Daily Mirror and why are they struggling? 

  • -Owned by Reach (formerly Trinity Mirror).
  • -Struggles due to a drastic decline in print circulation, impacted by the rise of the internet.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  

    • -Editor: Alison Phillips.
    • -Partygate Scandal: An investigation into events related to Prime Minister Boris Johnson, which contributed to his downfall.

3) What is the Daily Mirror's circulation in 2023? How many papers did the Daily Mirror used to sell back in the 1990s?

  • -Circulation in 2023: Around 250,000 a day.
  • -Past Sales (1990s): Over 3 million a day.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

  • -Created mirror.co.uk and embraced social media.
  • -Shifted to a multi-platform landscape to combat falling print revenues.
  • -Provides online content for free, relying on advertising revenue.

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

  • -Immediacy: Stories are updated regularly.
  • -Negativity: Stories may highlight negative aspects to grab attention.
  • -Elite Nations/People: Stories may focus on well-known personalities.
  • -Balance: The content may include a mix of stories to provide a well-rounded view.
  • -Continuity: Stories might follow up on previously defined news, maintaining reader interest.

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