Blog tasks: Marcus Rashford - Language and Representations
Language
1) Make two lists - one of website conventions used on Marcus Rashford's official website and one of social media conventions found on Rashford's Twitter or Instagram pages.
Website conventions: logo/brand identity and central images
Social media key conventions: bio and profile image
2) How does his website promote the Marcus Rashford brand?
He shows what he does and has lots of information about his website.
3) What is the first page you see when you visit Marcus Rashford's website and how does this promote his brand and good causes?
You see the images and videos of his career
4) How does Marcus Rashford use his social media profiles to promote his brand and campaigns? Give at least three examples of different posts / images / design from his social media.
-he uses football to show about what he does
-His website is filled with lots of things he does
-He show his personal life and accomplishments
5) How does Marcus Rashford's online presence use genre and narrative to create a positive brand identity?
He show people what he did to UK by giving out free school meals to those in need.
Representations
1) How does Rashford use different aspects of mise-en-scene (e.g. clothes/costume) to create very different representations of himself on his own website?
He shows how he has improved since he was kid and now he is rich.
2) What representations of football or footballers can you find in Marcus Rashford's online presence? Does it reinforce or subvert traditional stereotypes of footballers?
You can see that Marcus Rashford is a football because his home page is filled with football goals that he did.
3) What examples can you find of website pages, social media posts or aspects of the brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.
He dresses professionally and informal that shows his personalities about him.
4) What representations of masculinity can you find in Marcus Rashford's online presence? Does this reinforce or challenge traditional gender stereotypes?
It shows how strong he is and is dedicated to football and wants the best from everyone.
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