Blog tasks: Marcus Rashford - Audience and Industry

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 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both demographics and psychographics.

The potential target audience for Marcus Rashfords is people who are looking to become someone like him.

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

He is mostly active which means he wants his fans to see his success or life about him.

3) What is Marcus Rashford's Instagram engagement rate and what does this tell us? 

he shows people all the success and achievement that he is gaining from from doing all of this good causes.

4) Go to Marcus Rashford's Twitter or Instagram account. Find and screenshot/link three tweets/posts that show the different aspects of his brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity footballer (e.g. awards ceremony or fashion).

This shows his achievement in football.

5) What audience pleasures are provided by Marcus Rashford's online presence? Try and apply Blumler and Katz's Uses and Gratifications theory here.

-He all the time tries to make something impossible happen to something possible.
-He knows what his fans like
-He tries his best for his fans so they can happy

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford's online presence be?

  • Preferred reading (people who love Marcus Rashford): They are people who are nice to Rashford and dont go after for random things they find online.
  • Oppositional reading (people who criticise Marcus Rashford):They hate rashford and get him in trouble for no reason. 


Industry

1) What is Marcus Rashford's net worth and how does his online presence help him to make money? 

-Marcus Rashford net worth is estimated about £16.5mil and this all helps him ebcause he has brands.


2) What charities and companies/brands is Marcus Rashford associated with? Why might they want to be linked to the Rashford brand?

Charities want to be linked to him because he has many people who would be helping people or things that are inneed,

3) Research Twitter and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Twitter

  • Twitter was started by Jack Dorsey in 2006. It now has over 200 million active users worldwide. 
  • Twitter’s 2020 revenue was $3.72 billion. 
  • Twitter makes most of its money through advertising – promoted tweets or ‘trend takeovers’.
  • Marcus Rashford has over 5m Twitter followers.


Instagram

  • Instagram is an image and video sharing site launched in 2010. 
  • In 2012 it was bought by Facebook for $1 billion. Facebook and Instagram’s parent company is now called Meta – a global conglomerate.
  • Instagram has over a billion active users worldwide and more than 25 million users in the UK alone.
  • Instagram revenue in 2020 was $24 BILLION.
  • Marcus Rashford has over 12m Instagram followers.

4) What are the worries about Instagram’s negative effects?

People bully each and this ruins people mantality.

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

Marcus has drawn to this because if could have given free lunch to everyone he believes he could get rid of this effect to.

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

-Publish then filter.

-More acts of cyber bullying

-Better protection on the internet.


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