Radio 1 Launch CSP: blog tasks

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 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?

The Home Service and The Light Programme

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

-The BBC split the Light Programme into separate pop music and entertainment stations.
-Radio 1 & Radio 2

3) What was pirate radio and why was it popular?

The first alternative to mainstream radio at the time ,playing mainly alternative Pop and Rock and it was popular because you could've have listened more than 5 hours a day.

4) Why did pirate radio stop broadcasting in 1967?

They introduced the Marine Offences Act which couldn't stop broadcasts from international waters but did make it illegal for British subjects.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

It had pop and rock music on it which brought young people to listen to it.

6) What was 'needle time' and why was it a problem for BBC Radio?

This was a problem because you could have only listened for 5 hours a day to music.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

It was better for the audience because each radio had a meaning to it.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn and he got upset because it was not fair to anyone else.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

It might have made some young people feel there is still some hope for BBC radio 1. 

10) What conventions did Tony Blackburn's radio show borrow from pirate radio - which made it very different to previous BBC radio content?

They brought famous singers to there studio and made them sing live.

Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

Age between 15-29

2) Why did Radio 1 initially struggle to attract young listeners?

It was because many young people didn't get entertained by the,.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

|t gave them what they like.

4) How is the BBC funded?

It was funded by the television license money people gave.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967?

 They might not like it because not many people liked to listen music.

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