Represent NHS Blood & Transplant campaign: blog tasks

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1) What does BAME stand for?

black, Asian and minority ethnic

2) Why is there a need for blood in the BAME community? 

They need blood donors that are close to each others blood

3) What does this advert want people to do once they've seen it (the 'call to action')?

They want people to donate blood for the right the people and for those who need it


4) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.

-The producer wanted celebrities because their fans trust them and would liked to donate their blood. 

-I only know that Lady Leshurr is a celebrity and she is famous  for her  Queen's Speech series of freestyles


5) Suggest some connotations for the slow-paced long shot of empty chairs at the end of the advert.

The chairs at the end of the advert are there for blood donors or they could mean that they are in a hospital.

6) How does the advert match the key conventions of a typical urban music video?

-The music video was rap video and was going everywhere like they were making the music all places.

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