KISS FM Breakfast show CSP: blog tasks

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 Audience


Look at the KISS media pack carefully. This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team). 

Answer the following questions:

1) Read page 2. What is KISS FM's mission?

-To make sure everyone is listening every single second.


2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

Target audience is 14-34

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

They have a podcast which is heard by the radio.

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

They offer entertainment and they access by paying.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

They can listen to them while getting ready or doing to something as it is the morning.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

They are active to show to they are active.

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

They  got two people which people enjoy to listen .

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

They now can watch the podcast or radio now.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

They brought people which the audience love to listen to.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Is fun to watch.


Industry

1) When did KISS FM first launch and what type of station was it then? 

1985.

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

5

3) How does KISS FM make money and how much revenue did Bauer Media Group make in 2020?

they get money by donations. and this money helps them in their business to get better each day slowly.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

They have more than before because now they got people who carry a fanbase with them unlike the last 2 people who used to work with KISS FM.

5) How is KISS FM regulated and what can happen if they break the rules?

They have to pay a large amount of money.because they want to make sure everything they do is alright because is something bad happens it could get a person into many thoughts.

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